The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindfulness as a core value.

‌Grounded in the Japanese notion that elevates society above self, Citizen takes a forward-thinking, socially responsible, and inclusive world view: creating quality timepieces at superior value for all citizens of the world to enjoy every minute of their time. And our deep-rooted respect for self-development guides our corporate philosophy: Better Starts Now. Whether it’s creating a better product, a better customer experience, or a better planet, Citizen embraces opportunity and growth.